How Much Does a Social Media Tool Cost per Client?
With 10 clients and one network each, Pubblish Agency costs R$ 249 per month (10 accounts included), mLabs R$ 299 (R$ 29.90 per brand) and Buffer Team US$ 100 (US$ 10 per channel). The tools charge per different units and deliver different things, so compare what each price includes.
Part of the guide: Pubblish for Agencies and Social Media Managers
Facts you can check
- R$ 249/mês — Monthly price of the Pubblish Agency plan on a card, billed monthly. Pubblish plans
- 10 contas · 8.000 créditos/mês · conta extra R$ 25/mês — The Agency plan includes 10 connected social accounts and 8,000 AI credits per month. Pubblish plans
- R$ 29.90/month per brand — mLabs lists a single plan at R$ 29.90 per month per managed brand (article from 25 Jul 2025, checked on 16 Oct 2026). mLabs: plans
- US$ 5 and US$ 10/channel — Buffer charges per channel: US$ 5 per month on Essentials and US$ 10 per month on Team (US$ 60 and US$ 120 per year). Buffer: pricing
- 10 and 50 brands — Metricool Starter goes up to 10 brands and Advanced up to 50 brands; team and client management and post approval appear on Advanced. Metricool: pricing
01 · Guide
How do I calculate a tool's cost per client?
- 1List the clients and each one's networks.
- 2Find each tool's billing unit: per brand, per channel or per connected account.
- 3Multiply the unit by your portfolio.
- 4Add extras: accounts, users and credits.
- 5Compare what each price includes, not just the total.
02 · Guide
How much does each tool cost for 10 clients?
| Scenario | Pubblish Agency | mLabs | Buffer Team |
|---|---|---|---|
| Billing unit | Plan with 10 accounts included; extra account R$ 25 | R$ 29.90 per brand | US$ 10 per channel |
| 10 clients, 1 network each | R$ 249 per month | R$ 299 per month | US$ 100 per month |
| 10 clients, 2 networks each | R$ 499 per month (20 accounts: 10 extra at R$ 25) | R$ 299 per month (per brand) | US$ 200 per month (20 channels) |
Data checked on 16 Oct 2026. The mLabs price comes from an article from 25 Jul 2025 that says "currently". Buffer charges in US dollars and Pubblish in Brazil in reais, and we do not convert currencies. Metricool Starter goes up to 10 brands: check the current price on the official page.
03 · Guide
What does each price include?
Pubblish's price includes niche research, Brand DNA, creation of carousels, posts, Stories, Reels and captions, calendar and publishing, with 8,000 AI credits per month. mLabs lists a ChatGPT integration for captions and a Canva integration for images. Buffer Team includes unlimited members and the approval workflow, and the AI assistant is on all plans.
That is why the lowest price is not always the lowest cost: add up the time spent creating artwork and captions outside the tool.
04 · Guide
What are the common mistakes when comparing cost per client?
- Comparing a connected account with a brand or a channel as if they were the same unit.
- Forgetting that a client with several networks changes the total.
- Ignoring that prices in dollars and in reais cannot be compared without an exchange rate.
- Using an old price: prices change and must be checked.
05 · Guide
Which is the most economical choice?
It depends on the scenario. For 10 clients with one network each, mLabs costs more than Pubblish in the calculation above, and Buffer is priced in dollars. When clients have two networks, mLabs' per-brand price (R$ 299, if the charge covers all of each brand's networks, as the article describes) comes out below Pubblish's (R$ 499); in that case, weigh that Pubblish also researches the niche and creates the content.
Frequently asked questions
Is Pubblish's price per client?
No. The Agency plan has 10 connected accounts in total, and each extra account costs R$ 25 per month.
Does mLabs charge per network?
mLabs lists R$ 29.90 per month per managed brand. Check the official page in case the price has changed.
Is Buffer cheaper?
Buffer charges US$ 5 or US$ 10 per channel per month, in US dollars. It is a scheduler; Pubblish also researches and creates the content.
Where can I see Pubblish's price?
On the Agency plan pricing page and on Pubblish's plans page.