How Many Clients Fit in the Agency Plan
The Agency plan includes 10 connected social accounts in total, across all clients. With one connected network per client, 10 clients fit; with two networks, 5 fit. Each extra account costs R$ 25 per month, and the 8,000 AI credits per month belong to the account, shared between clients however you prefer.
Part of the guide: Pubblish for Agencies and Social Media Managers
Facts you can check
- 10 accounts in total — Connected accounts are counted across all workspaces in the account, not per client. Pubblish plans
- R$ 25/month — Each extra connected account on the Agency plan costs R$ 25 per month. Pubblish plans
- 10 contas · 8.000 créditos/mês · conta extra R$ 25/mês — The Agency plan includes 10 connected social accounts and 8,000 AI credits per month. Pubblish plans
- R$ 0,02/crédito — Extra credits cost R$ 0.02 each, in minimum purchases of 500, and do not expire while the plan is active. Pubblish plans
- US$ 5 and US$ 10/channel — Buffer charges per channel: US$ 5 per month on Essentials and US$ 10 per month on Team (US$ 60 and US$ 120 per year). Buffer: pricing
- R$ 29.90/month per brand — mLabs lists a single plan at R$ 29.90 per month per managed brand (article from 25 Jul 2025, checked on 16 Oct 2026). mLabs: plans
- 10 and 50 brands — Metricool Starter goes up to 10 brands and Advanced up to 50 brands; team and client management and post approval appear on Advanced. Metricool: pricing
01 · Guide
How do you count the accounts on the Agency plan?
Count one account for each connected social media profile, adding up all clients. The limit is on accounts, not clients: a client with Instagram and LinkedIn uses two accounts.
| Portfolio | Accounts used | Extra accounts | Monthly cost |
|---|---|---|---|
| 10 clients with 1 network each | 10 | 0 | R$ 249 |
| 5 clients with 2 networks each | 10 | 0 | R$ 249 |
| 4 clients with 3 networks each | 12 | 2 | R$ 249 + R$ 50 = R$ 299 |
| 10 clients with 2 networks each | 20 | 10 | R$ 249 + R$ 250 = R$ 499 |
02 · Guide
When do I need an extra account?
You need an extra account when the total of connected networks goes above 10. Each extra account costs R$ 25 per month on the Agency plan.
04 · Guide
How do I plan my portfolio before subscribing?
- 1List your clients and, for each one, the networks where you will publish.
- 2Add up the networks: that is the number of connected accounts.
- 3Subtract 10 and multiply the result by R$ 25 to estimate the extra accounts.
- 4Add the plan price and check the monthly total.
05 · Guide
What are the common mistakes when sizing a portfolio?
- Counting clients instead of connected networks.
- Forgetting that a new client with two networks takes up two accounts.
- Concentrating the credits on one client and leaving the others with no balance at the end of the month.
- Connecting test accounts and using up the limit without noticing.
06 · Guide
How does Pubblish help you track usage?
Pubblish has a usage screen showing the total number of workspaces, connected accounts and credits used in the cycle, so you can see how much room is left before you reach the limit.
Frequently asked questions
Does the 10-account limit apply per client?
No. The 10 accounts are counted in total, across all workspaces in the account.
Can I have more than 10 clients?
Yes, with extra accounts at R$ 25 per month each, as long as you add up the number of connected networks.
Are credits divided per client?
No. The 8,000 monthly credits belong to the account, and you decide how much to use in each workspace.
What happens if the credits run out?
You can buy extra credits at R$ 0.02 each, in minimum purchases of 500. They do not expire while the plan is active.