Solo or Agency Plan: Which One to Choose?
Choose Solo if you run your own channels: 2 connected accounts and 2,000 AI credits per month, at R$ 119. Choose Agency if you run clients' channels: 10 accounts and 8,000 credits per month, at R$ 249. Both have every feature; what changes is the number of accounts and the credits.
Part of the guide: Pubblish for Agencies and Social Media Managers
Facts you can check
- R$ 119/mês — Monthly price of the Solo plan, with 2 connected accounts and 2,000 AI credits per month. Pubblish plans
- R$ 1.190/ano — Annual price of the Solo plan, equal to 10 months of subscription (2 months free). Pubblish plans
- 2 contas · 2.000 créditos/mês — The Solo plan includes 2 connected social accounts and 2,000 AI credits per month. Pubblish plans
- R$ 249/mês — Monthly price of the Pubblish Agency plan on a card, billed monthly. Pubblish plans
- R$ 2.490/ano — Annual price of the Agency plan, equal to 10 months of subscription (2 months free). Pubblish plans
- 10 contas · 8.000 créditos/mês · conta extra R$ 25/mês — The Agency plan includes 10 connected social accounts and 8,000 AI credits per month. Pubblish plans
- 3 channels · 10 posts — Buffer's Free plan connects up to 3 channels, with 10 scheduled posts per channel and 1 user. Buffer: pricing
- 1 brand · 20 posts/month — Metricool's Free plan allows 1 brand and 20 scheduled posts per month, with 30 days of analytics and analysis of 5 competitor profiles. Metricool: pricing
- R$ 29.90/month per brand — mLabs lists a single plan at R$ 29.90 per month per managed brand (article from 25 Jul 2025, checked on 16 Oct 2026). mLabs: plans
01 · Guide
What is the difference between the Solo and Agency plans?
| Item | Solo | Agency |
|---|---|---|
| Who it is for | People who run their own channels | Studios and agencies that run clients' channels |
| Monthly price | R$ 119 per month | R$ 249 per month |
| Annual price | R$ 1,190 per year | R$ 2,490 per year |
| Connected accounts | 2 | 10 |
| AI credits per month | 2,000 | 8,000 |
| Extra account | Not offered | R$ 25 per month |
| Features | All | All |
02 · Guide
When is the Solo plan enough?
Solo is enough when you run only your own channels and use up to 2 connected accounts, for example the Instagram and LinkedIn of one brand. You get the full workflow, with 2,000 AI credits per month.
03 · Guide
When is the Agency plan worth it?
Agency is worth it when you need more than 2 accounts, because Solo has no extra accounts. It covers anything from 5 clients with two networks each to 10 clients with one network, and it grows with extra accounts at R$ 25 per month.
04 · Guide
Can I switch plans later?
The plans page says you can switch plans whenever you want. Check the conditions when you switch.
05 · Guide
What are the common mistakes when choosing a plan?
- Choosing Solo and finding out later that you need more than 2 accounts.
- Choosing Agency just for 2 accounts and paying for capacity you do not use.
- Thinking Solo has fewer features: both unlock everything.
- Forgetting that the account limit adds up all connected networks.
Frequently asked questions
Does Solo have fewer features than Agency?
No. Both plans unlock every feature. The number of connected accounts and the AI credits per month are what change.
Can I have an extra account on Solo?
No. The Solo plan has no extra accounts; for more than 2 accounts, the way to go is the Agency plan.
How much does the annual plan cost?
Solo costs R$ 1,190 per year and Agency R$ 2,490 per year, the equivalent of 10 months on each plan.
Is there a guarantee on both plans?
Yes. Plans come with a 7-day guarantee.