Freelance Social Media Manager with Several Clients
To run 3 to 5 clients alone, use a fixed weekly routine: research topics, create, review and schedule, with some margin for adjustments. The Pubblish Agency plan has 10 connected accounts, which covers 5 clients with two networks each, for R$ 249 per month, with review before publishing.
Part of the guide: Pubblish for Agencies and Social Media Managers
Facts you can check
- 10 contas · 8.000 créditos/mês · conta extra R$ 25/mês — The Agency plan includes 10 connected social accounts and 8,000 AI credits per month. Pubblish plans
- R$ 249/mês — Monthly price of the Pubblish Agency plan on a card, billed monthly. Pubblish plans
- R$ 119/mês — Monthly price of the Solo plan, with 2 connected accounts and 2,000 AI credits per month. Pubblish plans
- R$ 25/month — Each extra connected account on the Agency plan costs R$ 25 per month. Pubblish plans
- 3 channels · 10 posts — Buffer's Free plan connects up to 3 channels, with 10 scheduled posts per channel and 1 user. Buffer: pricing
- 1 brand · 20 posts/month — Metricool's Free plan allows 1 brand and 20 scheduled posts per month, with 30 days of analytics and analysis of 5 competitor profiles. Metricool: pricing
- R$ 29.90/month per brand — mLabs lists a single plan at R$ 29.90 per month per managed brand (article from 25 Jul 2025, checked on 16 Oct 2026). mLabs: plans
01 · Guide
Which weekly routine works for running 3 to 5 clients alone?
| Day | Task for all clients |
|---|---|
| Monday | Research topics and references from each client's niche |
| Tuesday | Create the week's posts |
| Wednesday | Review and send for approval |
| Thursday | Adjust what the client asked for and schedule |
| Friday | Check what was published and plan the following week |
This is a routine template for you to adapt, not a promised timeline.
02 · Guide
Solo or Agency plan for a freelancer?
Solo has 2 connected accounts, at R$ 119 per month, and suits your own channels. For 3 to 5 clients with one or two networks each, you need 3 to 10 accounts, and that is where the Agency plan, at R$ 249 per month, comes in.
03 · Guide
How do I organize clients so I do not get lost?
- 1One workspace per client, with brand, accounts and posts kept apart.
- 2One calendar per client, with review and approval dates.
- 3One fixed day of the week to create and another to review.
- 4One approval rule agreed with each client in writing.
04 · Guide
What are the common mistakes of a freelancer with several clients?
- Taking on more clients than the weekly routine can hold.
- Using the same text for clients in the same niche.
- Leaving approval for the last day.
- Forgetting the cost of extra accounts as you grow: R$ 25 per month each.
05 · Guide
How does Pubblish help someone who works alone?
Pubblish takes over topic research, the first draft and format adaptation for each client, and you keep the strategy and the review. The Agency plan includes 8,000 AI credits per month, and nothing is published without your approval.
Frequently asked questions
How many clients can a freelancer handle?
It depends on the routine, the number of networks and each client's approval pace. There is no guaranteed number.
Is the Agency plan overkill for a freelancer?
Not if you have more than 2 connected accounts. Solo has 2 accounts; Agency has 10, for R$ 249 per month.
Do I need to hire someone to review?
Not necessarily. The review before publishing is done by you, and team members can have the role of Administrator, Member or Viewer.
Can I start with a few clients?
Yes. Start with the clients you already have and add extra accounts, at R$ 25 per month, when you go over 10.