Monthly Content Calendar for Each Client
Build each client's monthly calendar in four steps: set goals and pillars, list the topics, spread formats and days, and leave time for review and approval before the publishing date. In Pubblish, each client has their own calendar in the workspace, and AI helps create the topics and posts.
Part of the guide: Pubblish for Agencies and Social Media Managers
Facts you can check
- 10 contas · 8.000 créditos/mês · conta extra R$ 25/mês — The Agency plan includes 10 connected social accounts and 8,000 AI credits per month. Pubblish plans
- 3 channels · 10 posts — Buffer's Free plan connects up to 3 channels, with 10 scheduled posts per channel and 1 user. Buffer: pricing
- 1 brand · 20 posts/month — Metricool's Free plan allows 1 brand and 20 scheduled posts per month, with 30 days of analytics and analysis of 5 competitor profiles. Metricool: pricing
- R$ 249/mês — Monthly price of the Pubblish Agency plan on a card, billed monthly. Pubblish plans
- 10 items — An Instagram carousel published through the official API accepts up to 10 items, including images and videos. Meta: Instagram content publishing
01 · Guide
How do I build a client's calendar for the month?
- 1Set the client's social media goal for the month and three or four content pillars.
- 2List the topics for each pillar, based on the questions customers ask and what the niche is discussing.
- 3Spread formats and days: carousel, simple post, Stories or Reels, at a pace you can keep up.
- 4Reserve review and approval dates before each publication.
02 · Guide
How many posts per week should each client have?
There is no universal number: the right pace is the one you can keep up with quality and the client can approve. Start with a lighter pace and increase it once the process is stable.
03 · Guide
How do I keep clients' calendars from mixing?
Keep one calendar per client, in a separate workspace, with that client's accounts and posts. This way, one client's campaign date never shows up in another's plan.
04 · Guide
Do tools' scheduling limits get in the way?
They can on free plans: Buffer Free allows 10 scheduled posts per channel, and Metricool Free allows 20 scheduled posts per month. For a monthly calendar across several clients, check the plan's limit before you build the plan.
05 · Guide
What are the common mistakes in a per-client calendar?
- Planning more posts than the client can approve.
- Repeating the same format all month.
- Forgetting seasonal dates in the client's niche.
- Scheduling without a review round.
06 · Guide
How does Pubblish help build the calendar?
Niche Radar suggests topics and formats from each client's niche, AI creates the posts in their brand and the workspace calendar organizes the dates. The Agency plan includes 8,000 AI credits per month for the whole account. For the general method, see also the 30-day editorial calendar with AI.
Frequently asked questions
Do I need one calendar per client?
It is recommended: each client has their own goals, pillars and dates, and the calendar in their workspace keeps the topics from mixing.
Does the AI build the calendar on its own?
AI helps find topics and create the posts, and you review before publishing. Nothing is published without your approval.
Can I schedule the whole month at once?
You can, as long as review and client approval happen first. Also check the scheduling limit of the plan on the tool you use.
Where can I see the 30-day method?
In the guide on the 30-day editorial calendar with AI, which describes the general method.