How to Manage Several Clients' Social Media with AI
To manage the social media of several clients, give each client a separate workspace, define the brand identity, connect the accounts and build one calendar per client. In Pubblish, AI researches the niche and creates content in each client's brand, and you review everything before it is published.
Part of the guide: Pubblish for Agencies and Social Media Managers
Facts you can check
- 10 accounts in total — Connected accounts are counted across all workspaces in the account, not per client. Pubblish plans
- 10 contas · 8.000 créditos/mês · conta extra R$ 25/mês — The Agency plan includes 10 connected social accounts and 8,000 AI credits per month. Pubblish plans
- 3 roles — In each workspace, people can have the role of Administrator, Member or Viewer. Pubblish plans
- 10 and 50 brands — Metricool Starter goes up to 10 brands and Advanced up to 50 brands; team and client management and post approval appear on Advanced. Metricool: pricing
- US$ 10/channel (Team) — On Buffer, unlimited members and the approval workflow appear only on the Team plan; the AI assistant is on all plans. Buffer: pricing
- 2 integrations — mLabs lists a ChatGPT integration to create captions and a Canva integration to create images. mLabs: plans
01 · Guide
Why does a spreadsheet routine stop working with several clients?
Because every new client multiplies the work of remembering context, finding the latest version and checking who approved what. With a few clients, a spreadsheet and artwork folders are enough; with many, that control takes more time than the content itself.
The gain comes from having each client's brand, accounts, calendar and posts in one place.
02 · Guide
What are the steps to manage several clients in Pubblish?
- 1Create a workspace for the client: it keeps the accounts, posts and brand identity apart from the others.
- 2Fill in the brand: description, color, logo and, if the client has a website, Pubblish loads the information from it.
- 3Connect the client's social accounts, and remember that the plan limit adds up all accounts of all clients.
- 4Use Niche Radar to find topics and references from the client's niche.
- 5Generate the posts: Brand DNA applies the client's positioning, tone and visual identity.
- 6Review, approve and schedule on the client's calendar.
03 · Guide
What changes day to day with AI?
AI takes over topic research, the first draft and format adaptation; the person in charge keeps the strategy, the fact-checking and the final decision.
Each team member can have the role of Administrator, Member or Viewer in the workspace.
04 · Guide
What are the common mistakes when managing several clients?
- Using a single brand setup for every client and letting the AI mix the tone.
- Connecting accounts without checking the plan limit and finding out about the extra account later.
- Scheduling everything at once, without a review round per client.
- Not recording who approved each post.
05 · Guide
How does Pubblish handle this work?
Pubblish brings research, creation, brand identity, calendar and publishing into one flow per client, with review before publishing. The Agency plan costs R$ 249 per month and includes 10 connected accounts and 8,000 AI credits per month.
Frequently asked questions
Do I need one workspace per client?
It is the recommended way to keep each client's brand, accounts and posts apart. Each workspace has its own connected accounts and its own Brand DNA.
Are connected accounts counted per client?
No. The Agency plan's limit of 10 accounts is counted in total, across all workspaces. A client with two networks uses two accounts.
Does the AI create content for all clients at once?
Each client has their own flow: the AI uses the Brand DNA of the workspace you are working in, and you review before publishing.
Can I publish on every network?
Pubblish publishes on the connected networks, according to each platform's APIs and permissions. Check the current list of networks before you subscribe.