How Clients Approve Posts Without Screenshots
For clients to approve posts without swapping screenshots, set one workflow: a draft on the calendar, internal review, written client approval and only then scheduling. In Pubblish, nothing is published without your approval, and each workspace keeps the client's posts and calendar in one place.
Part of the guide: Pubblish for Agencies and Social Media Managers
Facts you can check
- 3 roles — In each workspace, people can have the role of Administrator, Member or Viewer. Pubblish plans
- US$ 10/channel (Team) — On Buffer, unlimited members and the approval workflow appear only on the Team plan; the AI assistant is on all plans. Buffer: pricing
- 10 and 50 brands — Metricool Starter goes up to 10 brands and Advanced up to 50 brands; team and client management and post approval appear on Advanced. Metricool: pricing
- 10 contas · 8.000 créditos/mês · conta extra R$ 25/mês — The Agency plan includes 10 connected social accounts and 8,000 AI credits per month. Pubblish plans
- R$ 29.90/month per brand — mLabs lists control of the post creation and approval workflow among the features of its R$ 29.90 per month per brand plan. mLabs: plans
01 · Guide
Which approval workflow avoids swapping screenshots?
- 1The draft sits on the client's calendar, not in loose messages.
- 2Internal review checks facts, brand and industry rules.
- 3The client gets the finished post through one agreed channel and replies in writing.
- 4Only after the reply is the post scheduled.
- 5The client's reply is stored with the post.
02 · Guide
What does an approval need to record?
- Which version of the copy and artwork was approved.
- Who approved it and when.
- Changes requested and what was changed.
- The date and network where the post will go live.
03 · Guide
What do the tools offer for approval?
Buffer includes the approval workflow on the Team plan, at US$ 10 per channel per month. Metricool offers post approval on the Advanced plan. mLabs lists control of the post creation and approval workflow among its features.
In Pubblish, review happens on the calendar of the client's workspace, and nothing goes live without your approval.
04 · Guide
What are the common mistakes in post approval?
- Approving by voice message or loose chat, with no record.
- Sending the post in different formats every round.
- Scheduling before the client replies.
- Not agreeing on a reply deadline.
05 · Guide
How does Pubblish help with the approval workflow?
Each client has a workspace with their own posts and calendar, and team members can have the role of Administrator, Member or Viewer. You review, approve and schedule in the same place where the content was created.
Frequently asked questions
Does the end client approve inside Pubblish?
Review and approval to publish happen in the workspace. For the client's approval, agree on a single channel and record the reply with the post.
Is nothing published without approval?
Exactly. In Pubblish, nothing is published without your approval.
What roles can the team have?
In each workspace, people can have the role of Administrator, Member or Viewer.
Which tool has client approval?
Buffer (Team plan), Metricool (Advanced plan) and mLabs list approval features. Check the official pages for what each plan includes.