AI Limits in an Agency and What to Review
AI speeds up research, copy and design, but it does not guarantee reach, sales or correct facts. In an agency, review sensitive information, promises, brand and the client's industry rules before publishing. In Pubblish, nothing goes live without your approval, and publishing on each network depends on the platform's APIs and permissions.
Part of the guide: Pubblish for Agencies and Social Media Managers
Facts you can check
- 3 steps — The Pubblish workflow has three steps: Niche Radar, Brand DNA and Autopilot, and content is reviewed before it goes live. Pubblish plans
- 10 contas · 8.000 créditos/mês · conta extra R$ 25/mês — The Agency plan includes 10 connected social accounts and 8,000 AI credits per month. Pubblish plans
- 3 roles — In each workspace, people can have the role of Administrator, Member or Viewer. Pubblish plans
- 7 dias de garantia — Pubblish plans come with a 7-day guarantee, and the monthly plan can be canceled at any time. Pubblish plans
- 5, 20 and 35 credits — Metricool's AI assistant has 5 credits per brand per month on Free, 20 on Starter and 35 on Advanced. Metricool: pricing
- 3 plans — Buffer lists its AI assistant as included in all 3 plans: Free, Essentials and Team. Buffer: pricing
- 10 items — An Instagram carousel published through the official API accepts up to 10 items, including images and videos. Meta: Instagram content publishing
01 · Guide
What does AI do well in an agency?
AI does repetitive work well: finding topics, writing a first draft, adapting formats and organizing the calendar. That frees up time for the part that depends on human judgment.
02 · Guide
What does AI not solve?
- Strategy: deciding what the client should say and why.
- Client facts: prices, deadlines, industry rules and numbers must be checked by a person.
- Delicate tone and context: crises, bereavement, health and legal topics call for careful review.
- Results: no tool guarantees reach, engagement, leads or sales.
03 · Guide
What should I review before publishing for a client?
- 1Facts: prices, dates, addresses, names and numbers.
- 2Promises: the copy cannot promise a result the client does not deliver.
- 3Industry rules: advertising codes, banned terms and trademarks.
- 4Brand: the client's tone of voice, colors, logo and style.
- 5Approval: the client confirmed in writing what goes live.
04 · Guide
Are the results of an AI-generated post guaranteed?
No. Pubblish does not guarantee reach, followers, engagement, virality, leads or sales, and content identified by Niche Radar has no guaranteed performance.
05 · Guide
What are the common mistakes when using AI for clients?
- Publishing the first draft without a careful read.
- Promising clients results that no tool guarantees.
- Letting the AI invent numbers, testimonials or client cases.
- Using the same generic text for different clients.
06 · Guide
How does Pubblish help with review?
In Pubblish, nothing is published without your approval: content goes through the calendar and a review before it goes live. Publishing on each network depends on the APIs and permissions of the connected platform.
Frequently asked questions
Does Pubblish publish without my approval?
No. Nothing is published without your approval.
Can the AI make up information?
It can make mistakes or generalize. That is why facts, numbers and promises must be checked by a person before publishing.
Does Pubblish guarantee results?
No. Pubblish does not guarantee reach, followers, engagement, leads or sales.
Does publishing work on any network?
Publishing features depend on each platform's APIs and permissions. Check the current list of networks before you subscribe.