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Guide

Serve More Clients Without Hiring More People

To serve more clients without hiring, automate what repeats, such as topic research, the first draft, formatting and scheduling, and keep strategy and review with people. Pubblish automates each client's repetitive steps, with 10 accounts and 8,000 AI credits per month on the Agency plan, and does not guarantee results.

Pubblish team 4 min read

Part of the guide: Pubblish for Agencies and Social Media Managers

Facts you can check

  • 10 contas · 8.000 créditos/mês · conta extra R$ 25/mês — The Agency plan includes 10 connected social accounts and 8,000 AI credits per month. Pubblish plans
  • R$ 249/mês — Monthly price of the Pubblish Agency plan on a card, billed monthly. Pubblish plans
  • R$ 25/month — Each extra connected account on the Agency plan costs R$ 25 per month. Pubblish plans
  • R$ 0,02/crédito — Extra credits cost R$ 0.02 each, in minimum purchases of 500, and do not expire while the plan is active. Pubblish plans
  • 10 and 50 brands — Metricool Starter goes up to 10 brands and Advanced up to 50 brands; team and client management and post approval appear on Advanced. Metricool: pricing
  • US$ 10/channel (Team) — On Buffer, unlimited members and the approval workflow appear only on the Team plan; the AI assistant is on all plans. Buffer: pricing
  • R$ 29.90/month per brand — mLabs lists a single plan at R$ 29.90 per month per managed brand (article from 25 Jul 2025, checked on 16 Oct 2026). mLabs: plans

01 · Guide

What can be automated in a social media agency?

  • Research of topics and references from each client's niche.
  • The first draft of copy and artwork in the brand's identity.
  • Adapting the same content to several formats.
  • Organizing the calendar and scheduling.

02 · Guide

What stays with people?

Strategy, client relationships, fact-checking and final approval stay with people. That is the work AI does not solve and the work that defines the quality of the service.

03 · Guide

How do I measure whether the process is scaling?

  1. 1Note how many hours each step takes per client today: research, creation, review and scheduling.
  2. 2Automate one step at a time, starting with research and the first draft.
  3. 3Compare the hours per client before and after.
  4. 4Only then take on a new client.

04 · Guide

What are the common mistakes when trying to scale?

  • Taking on new clients before the process is stable.
  • Automating the review instead of the first draft.
  • Forgetting the cost of extra accounts and credits as you grow.
  • Promising results that no tool guarantees.

05 · Guide

How does Pubblish fit into this routine?

Pubblish brings together niche research, creation in each client's brand, calendar and publishing, and nothing goes live without your approval. The Agency plan costs R$ 249 per month and includes 10 connected accounts and 8,000 AI credits per month; extra accounts cost R$ 25 per month and extra credits R$ 0.02 each.

Frequently asked questions

Does AI replace the social media manager?

No. It takes over the repetitive steps, and strategy, fact-checking and approval stay with people.

Does Pubblish guarantee more clients or better results?

No. Pubblish does not guarantee reach, followers, engagement, leads or sales.

How many clients fit without hiring?

It depends on your routine. The plan has 10 connected accounts in total, and you measure your own limit by the hours per client.

What if the AI credits run out?

You can buy extra credits at R$ 0.02 each, in minimum purchases of 500.

Sources

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