Pubblish or Buffer: Which One to Choose?
Buffer is a scheduler that charges per channel: free with 3 channels and 10 posts per channel, US$ 5 per month on Essentials and US$ 10 on Team. Pubblish researches the niche, creates carousels, posts and captions in the client's brand and schedules in the same flow, with 10 accounts for R$ 249 per month on the Agency plan.
Part of the guide: Pubblish for Agencies and Social Media Managers
Facts you can check
- 3 channels · 10 posts — Buffer's Free plan connects up to 3 channels, with 10 scheduled posts per channel and 1 user. Buffer: pricing
- US$ 5 and US$ 10/channel — Buffer charges per channel: US$ 5 per month on Essentials and US$ 10 per month on Team (US$ 60 and US$ 120 per year). Buffer: pricing
- US$ 10/channel (Team) — On Buffer, unlimited members and the approval workflow appear only on the Team plan; the AI assistant is on all plans. Buffer: pricing
- R$ 29.90/month per brand — mLabs lists a single plan at R$ 29.90 per month per managed brand (article from 25 Jul 2025, checked on 16 Oct 2026). mLabs: plans
- 10 and 50 brands — Metricool Starter goes up to 10 brands and Advanced up to 50 brands; team and client management and post approval appear on Advanced. Metricool: pricing
- 10 contas · 8.000 créditos/mês · conta extra R$ 25/mês — The Agency plan includes 10 connected social accounts and 8,000 AI credits per month. Pubblish plans
01 · Guide
What is the difference between Pubblish and Buffer?
Buffer is a post scheduler that charges per channel. Pubblish starts earlier: it finds out what to post, creates the content in the client's brand and then schedules and publishes.
02 · Guide
How do the two compare?
| Criterion | Pubblish | Buffer |
|---|---|---|
| Free plan | No free plan listed: Solo starts at R$ 119 per month, with a 7-day guarantee | Free: up to 3 channels, 10 scheduled posts per channel, 1 user |
| Price | Agency: R$ 249 per month, 10 accounts included | Essentials: US$ 5 per channel per month; Team: US$ 10 per channel per month |
| AI | Niche Radar, carousels, posts, Stories, Reels and captions | AI assistant on all plans |
| Approval and team | You approve before publishing; roles per workspace | Unlimited members and approval on the Team plan |
| Client separation | One workspace per client | Per channel |
Buffer data checked on 16 Oct 2026 on the official pricing page, in US dollars. Confirm the current amounts on the Buffer website.
03 · Guide
When should I choose Buffer?
Choose Buffer when the content already comes ready and you only need a simple scheduler, with a free plan to try it out and a price per channel.
04 · Guide
When should I choose Pubblish?
Choose Pubblish when you need to create each client's content, not just schedule it: niche research, artwork and caption in the brand's identity and scheduling in the same flow, with review before publishing.
05 · Guide
What are the common mistakes when comparing the two?
- Comparing a price per channel with a plan price without simulating the portfolio.
- Forgetting that Buffer's approval requires the Team plan.
- Counting only scheduling and ignoring content creation.
- Forgetting that Buffer's amounts are in US dollars.
Frequently asked questions
Does Buffer have a free plan?
Yes. The Free plan connects up to 3 channels, with 10 scheduled posts per channel and 1 user.
Does Buffer use AI?
Buffer lists an AI assistant included in all plans.
Does Buffer have post approval?
The approval workflow appears on the Team plan, at US$ 10 per channel per month.
How much would Buffer cost for 10 channels?
On Team, US$ 10 per channel per month, or US$ 100 per month for 10 channels. See the full calculation on the cost per client page.