Pubblish or Metricool: Which One to Choose?
Metricool has a free plan with 1 brand and 20 scheduled posts per month, and highlights performance and competitor analysis. Pubblish researches the niche and creates carousels, posts and captions in each client's brand, with 10 accounts and 8,000 AI credits for R$ 249 per month on the Agency plan.
Part of the guide: Pubblish for Agencies and Social Media Managers
Facts you can check
- 1 brand · 20 posts/month — Metricool's Free plan allows 1 brand and 20 scheduled posts per month, with 30 days of analytics and analysis of 5 competitor profiles. Metricool: pricing
- 10 and 50 brands — Metricool Starter goes up to 10 brands and Advanced up to 50 brands; team and client management and post approval appear on Advanced. Metricool: pricing
- 5, 20 and 35 credits — Metricool's AI assistant has 5 credits per brand per month on Free, 20 on Starter and 35 on Advanced. Metricool: pricing
- R$ 29.90/month per brand — mLabs lists a single plan at R$ 29.90 per month per managed brand (article from 25 Jul 2025, checked on 16 Oct 2026). mLabs: plans
- US$ 5 and US$ 10/channel — Buffer charges per channel: US$ 5 per month on Essentials and US$ 10 per month on Team (US$ 60 and US$ 120 per year). Buffer: pricing
- 10 contas · 8.000 créditos/mês · conta extra R$ 25/mês — The Agency plan includes 10 connected social accounts and 8,000 AI credits per month. Pubblish plans
01 · Guide
What is the difference between Pubblish and Metricool?
Metricool combines scheduling with analytics: the Free plan analyzes 5 competitor profiles and keeps 30 days of analytics. Pubblish focuses on working out what to post, creating the content in the client's brand and scheduling it.
02 · Guide
How do the two compare?
| Criterion | Pubblish | Metricool |
|---|---|---|
| Free plan | No free plan listed: Solo starts at R$ 119 per month, with a 7-day guarantee | Free: 1 brand and 20 scheduled posts per month |
| Brands | One workspace per client; 10 accounts on the Agency plan | Free: 1 brand; Starter: up to 10; Advanced: up to 50 |
| AI | Niche Radar, carousels, posts, Stories, Reels and captions; 8,000 credits per month | AI assistant: 5, 20 or 35 credits per brand per month (Free, Starter, Advanced) |
| Approval and team | You approve before publishing; Administrator, Member and Viewer roles | Team and client management and post approval on Advanced |
| Analysis | Analytics and asset organization | 30 days of analytics and analysis of 5 competitors on Free |
Metricool data checked on 16 Oct 2026 on the official pricing page. Metricool prices appear in two sets (euro and dollar) and vary by plan and number of brands: check the current amount on the website.
03 · Guide
When should I choose Metricool?
Choose Metricool when you want to start for free with one brand or when performance and competitor analysis is at the center of your work.
04 · Guide
When should I choose Pubblish?
Choose Pubblish when the bottleneck is creating each client's content: researching topics, generating artwork and caption in the brand's identity and scheduling in the same flow, with review before publishing.
05 · Guide
What are the common mistakes when comparing the two?
- Comparing one tool's free plan with the other's paid plan.
- Ignoring that Metricool's AI assistant has credits per brand.
- Treating performance analysis and content creation as the same need.
- Using old prices instead of checking the official page.
Frequently asked questions
Does Metricool have a free plan?
Yes. The Free plan allows 1 brand and 20 scheduled posts per month. Check the current limits on the official page.
Does Metricool create content with AI?
It includes an AI assistant, with 5 credits per brand per month on Free, 20 on Starter and 35 on Advanced.
Does Pubblish have competitor analysis?
Pubblish has niche and competitor research in Niche Radar, aimed at finding out what to post. If performance analysis is your focus, consider Metricool.
Can I use both?
You can. Each one solves a different part of the work; test with one client before you decide.