Pubblish or mLabs: Which One to Choose?
mLabs manages and schedules posts at R$ 29.90 per brand per month, and integrates ChatGPT for captions and Canva for images. Pubblish researches the niche and creates carousels, posts and captions in each client's brand in the same flow, with 10 accounts and 8,000 credits for R$ 249 per month on the Agency plan.
Part of the guide: Pubblish for Agencies and Social Media Managers
Facts you can check
- R$ 29.90/month per brand — mLabs lists a single plan at R$ 29.90 per month per managed brand (article from 25 Jul 2025, checked on 16 Oct 2026). mLabs: plans
- 2 integrations — mLabs lists a ChatGPT integration to create captions and a Canva integration to create images. mLabs: plans
- 2 AI uses — mLabs describes AI that generates captions with variations for each social network, based on the brand's tone of voice and the post topic, and gives performance insights. mLabs: artificial intelligence
- US$ 5 and US$ 10/channel — Buffer charges per channel: US$ 5 per month on Essentials and US$ 10 per month on Team (US$ 60 and US$ 120 per year). Buffer: pricing
- 10 contas · 8.000 créditos/mês · conta extra R$ 25/mês — The Agency plan includes 10 connected social accounts and 8,000 AI credits per month. Pubblish plans
01 · Guide
What is the difference between Pubblish and mLabs?
mLabs is a Brazilian social media management tool, with a Portuguese interface, pricing in reais and scheduling. Pubblish starts before scheduling: it researches the niche, creates content with the client's brand and then schedules and publishes.
02 · Guide
How do the two compare?
| Criterion | Pubblish | mLabs |
|---|---|---|
| Price | Agency: R$ 249 per month; Solo: R$ 119 per month | R$ 29.90 per month per managed brand |
| AI creation | Niche Radar, carousels, posts, Stories, Reels and captions | Captions with variations per network; ChatGPT integration; images through Canva |
| Billing unit | Plan with connected accounts and AI credits | Per managed brand |
| Approval | You approve before publishing | Lists control of the approval workflow |
| Analysis | Analytics and asset organization | Performance insights |
mLabs data checked on 16 Oct 2026 in mLabs' own articles and official pages; the plans article is from 25 Jul 2025. Confirm the current price and features on the mLabs website.
03 · Guide
When should I choose mLabs?
Choose mLabs when the content already comes ready, from a designer or the client, and you need a Brazilian tool to manage, schedule and track performance, priced per brand.
04 · Guide
When should I choose Pubblish?
Choose Pubblish when you want to research the niche, create artwork and caption together in each client's identity and schedule in the same place, with review before publishing. The Agency plan includes 10 connected accounts and 8,000 AI credits per month.
05 · Guide
What are the common mistakes when comparing the two?
- Comparing only the price per brand with the price of a plan.
- Ignoring who creates the artwork: in Pubblish it comes out of the flow; in mLabs it comes from integrations such as Canva.
- Using an old mLabs price without checking.
- Not testing both with the same briefing.
Frequently asked questions
Does mLabs also use AI?
Yes. mLabs describes AI that generates captions with variations per network, based on the brand's tone of voice, and lists a ChatGPT integration and a Canva integration.
Which one is cheaper?
For one brand, mLabs lists R$ 29.90 per month. Pubblish Agency costs R$ 249 per month with 10 accounts, and Solo R$ 119 per month. The two deliver different things.
Does Pubblish replace mLabs?
It depends on your workflow. Pubblish creates the content and schedules it; mLabs manages and schedules. Compare them with your own briefing.
Where do I check mLabs' current price?
On mLabs' official plans page, because prices change.